
I talk so much about the strategy behind running a professional creative firm, that I am proud to introduce the Blumer CPAs Creative Coaching Course beginning January 2012! Hot dang.
I’ve already run a course similar to this in another setting, and it was very successful! Group coaching among your peers will change your life! I’ve been involved in one-on-one coaching for many years, and group coaching as well. Both serve different purposes and can help you in different ways. In group coaching, I act as the facilitator, keep everyone on track and keep us all challenged as we progress through the course together. We use an awesome online interactive learning platform where you will do the work and answer the questions from each assignment and link to the live sessions.
Each month, this course will include required reading of the assignments (1 hour to 1.5 hours), answering the required 8 to 12 questions (30 minutes to 1 hour) and then participation monthly in a live online session (1.5 hours) with the other creative group members around the country. The group, which can only consist of up to 8 creative professionals at a time, will also receive a Kindle Touch as part of the participation and we will read three assigned books together throughout the year.
Here is the course outline and the topics:
January 2012 - The Importance of Profit
February 2012 - Managing Your Trade vs. Working in Your Trade
March 2012 - Value Pricing in a Commodity World
April 2012 - Discussion on the book, Start with Why by Simon Sinek
May 2012 - Strategic Client Selection
June 2012 - The Strategy Behind ‘No Paper’
July 2012 - Branding and Visioning: The Requirements to Narrow Positioning
August 2012 - Discussion on the book, Positioning for Professionals by Tim Williams
September 2012 - Knowledge Management
October 2012 - The Big Goal Behind Process Design
November 2012 - Building Value Into Your Firm Through Process
December 2012 - Discussion on the book, The Innovator’s DNA by Jeff Dyer
*courses, topics and times subject to change.
If you are interested in the course, sign up below, and we’ll be in touch. Here’s to strategy (finally!) in the new year!!