Blumer & Associates, CPAs, PC - Certified Public Accountants

They underestimate the real value of social media. Tell the truth. You bought an ad in the yellow pages again, didn’t you? I have to ask, WHY WOULD YOU DO THAT? Last time you needed anything, did you turn to the almighty yellow pages? Neither did I.

When I need new tires or a plumber or a painter, I ask on Facebook or twitter who I should use. Guess where probably 99% of our new business comes from. Maybe even 100%. Referrals or social media…usually referrals THROUGH social media. Someone will tweet that they need a CPA that works with creatives and next thing I know, I’m being tweeted to after one of our current customers answers the original tweeter. Pretty dang cool.

I’m not telling you to go sell yourself all over social media. But you better be there. You can talk about the Super Bowl or Lady Gaga or what you had for dinner. Sooner or later, you are going to see someone needing what you can offer. Social media is about building relationships. And while face to face may be the ideal way to build relationships, social media is faster and more convenient when I can’t sleep at 4am. If you have been building those relationships steadily over time on twitter, when someone needs what you have, he will think of you. Are you ready or are you still hoping your potential customer is letting his fingers do the walking?