Pop quiz: When did you last think about your company's vision and core values? Can you repeat any of them? Are they something your employees joke about with fellow new hires when they are stuck in the boredom of training? When they watch that video and hear the lecture from leaders about your company's core values, do they believe in them? Or let's look at it from another perspective: do you, as a leader, feel cheesy giving the speech about your core values? Do you cringe at the thought that you have become the human equivalent of just another motivational [...]
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