Revenue is a vanity metric. After decades of financial advisory working with entrepreneurial service businesses, I've learned that impressive top-line numbers don’t paint a full picture without the right operational foundation. At the complexity level where most businesses operate—$500K to $5M in revenue—you cannot afford to run on accident or default. All things have to switch into being intentional. These six metrics reveal whether you're building genuine sustainability or just presenting well. 1) Top-Line Revenue Growth Rate The Strategic Benchmark: 15-20% year-over-year growth Growth beyond 25% annually creates a tricky operational reality: revenue produced by humans requires those humans to [...]
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