Mid-Year Strategic Review: Making the Most of Every Season

We serve entrepreneurs at Blumer CPAs, especially those in service-based businesses. Because we serve many industries,  we have noted some commonality between these entrepreneurs. They push through a market to create new opportunities and to capture the value that others are not capturing. This means they can leave financial messes in their wake. It’s okay, because our firm is known for being able to clean those up, add structure to their businesses, and bring accountability around their financial processes. We lead entrepreneurs at Blumer CPAs. 

Right now, many entrepreneurs are experiencing a familiar surge of trying to make the most of every season. I have some thoughts about what separates thriving entrepreneurs from those who merely survive: the ability to maximize today’s success while strategically preparing for tomorrow’s transitions. You have to balance and do both at the same time. Super tough to do. 

Mastering Mid-Year Season Fundamentals

When business is booming, it’s tempting to assume everything is running smoothly. But peak seasons reveal both your strengths and your vulnerabilities. Are you tracking company profitability in real-time, or just watching revenue climb? You have to look at your Profit & Loss statement, entrepreneurs. And further, you need someone to report on the granularity of data found in the P&L, so you have to chop it up a bit to learn from that financial document. Smart entrepreneurs use high-demand periods to stress-test their systems and identify what’s truly driving profit in their P&L versus what’s just driving activity.

Your cash flow during various seasons isn’t just about what’s coming in or going out—it’s about positioning yourself for the inevitable slower periods to come. So you need to save some cash too, especially in tough economic markets like the one we’re in. This means being disciplined about collections, managing working capital efficiently, and resisting the urge to make emotional spending decisions when money feels abundant.

The Mid-Year Reset Opportunity

August presents a unique strategic window. You’re far enough into the year to have real data, but you still have a meaningful runway to make course corrections. This is your moment for an honest mid-year financial review (see below for how Blumer CPAs does this work for entrepreneurs). Are you on track to hit your annual goals? More importantly, are you building the right kind of revenue—the kind that creates lasting value rather than just keeping you busy?

Do these few things to check in with your financials at this time of year:

• Take your January to June 2025 revenue, double it and see if that is what you expect your total annual revenue to be for the year. 
• Take your current cash balance and divide it by your average monthly expenses. If the result is less than 4, you might be operating too close to the edge.
• Calculate your profit margin for the first 6 months (net income ÷ revenue). If it’s lower than the same period last year, your growth might be costing you more than it’s worth.
• Add up revenue from your top 3 clients for January-June. If it’s more than 50% of your total revenue, you’re one client loss away from a crisis, regardless of how good this year looks.

These simple financial “sanity snapshots” aren’t perfect, but they can help you know how you are doing. Mid year is when you need to look at your financials and monitor your seasons.

Leading Through Entrepreneurial Seasons

Up and down seasons test your leadership more than your systems. Your team is watching how you handle pressure, how you make decisions under stress, and how you maintain focus when opportunities seem endless. Productive leaders aren’t just managing tasks during up and down periods—they’re modeling the consistency and strategic thinking that will carry the business through all seasons.

The most successful entrepreneurs use mid-year periods to strengthen their leadership foundation, not just their bank account.

Preparing for What’s Next

We’re almost ready for Q4, so planning for the coming year should already be on your radar. Economic conditions shift, market demands evolve, and the strategies that got you here may not be the ones that take you forward. Year-end tax planning that starts in a month can give you options and flexibility that last-minute scrambling never will.

Strategic preparation isn’t about pessimism—it’s about building a business that thrives in any season. So you need to begin thinking about it now. 

Your Strategic Next Steps

The entrepreneurs who build lasting success in any season are those who use every season—including the good ones—to strengthen their foundation. We can help you do that.

Are you ready to maximize this season while preparing for what’s next? Our mid-year financial health assessment examines your company, team, and leadership effectiveness to ensure you’re building sustainable success, not just riding a wave.

How productive are you as a focused, consistent leader? Take our assessment to discover where your leadership can drive even greater results: Leader Productivity Assessment.

You’ll receive a score and assessment of how you are doing after you submit your answers online. We’ll also reach out after you take the assessment so we can talk about how you did in this mid-year review. At Blumer CPAs, we help you make the most of every season. 

Ready to turn your mid-year season into a lasting strategic advantage? Let’s talk Fill out our Get Started form here and someone from our team will reach out to schedule a time to meet. about how our advisory services can help you maximize today’s success while building tomorrow’s foundation.