All posts by Jason Blumer

Word of the Day: Marketing from Blumer CPAs on Vimeo. Transcript: Hey class, word of the day. You know you like word of the day. Today’s word of the day is marketing. You know what marketing is? It’s a job. It’s a job with a whole butt load of tasks in it you’ve got to do over and over and over consistently. Now you want to make sure you’re targeting the right people, but marketing is this realm that you may be able to train and teach somebody that’s administrative to do some of this stuff for you. Now marketing, though, can get very […]

The word of the day is POSITIONING. Do you know who your target market is (and isn’t)? Word of the Day: Positioning from Blumer CPAs on Vimeo. Consider a relationship with us! The first step is completing this form.

The word of the day is VALUES. The values of a company are a reflection of the owners. Word of the Day: Values from Blumer CPAs on Vimeo. Consider a relationship with us! The first step is completing this form.

The word of the day is TOOLS. Tools are for your internal use, but they are less transformative than you think. Word of the Day: Tools from Blumer CPAs on Vimeo. Consider a relationship with us! The first step is completing this form.

If you sell widgets, it’s easy to know if you got what you paid for. If you pay Amazon for a bottle of laundry detergent, then you will know the price, and you will know when you get the bottle of detergent. But service-based companies are different. Managing scope becomes a practice we have to become very good at so as to provide the best care for our clients. Services are often unseen, they are nuanced, and their delivery can even go unnoticed. So solid service-based companies have to manage scope. What is scope? It is simply and clearly stating […]

The word of the day is BASAL GANGLIA. The basal ganglia is the part of the brain that helps you reserve resources. Watch the video to learn how this can help you in your work. Word of the Day: Basal Ganglia (Part 3 of 3) from Blumer CPAs on Vimeo. Consider a relationship with us! The first step is completing this form.

My partner and I perform consulting for larger agencies that need guidance through the complexities of growth. Do you need consulting? How do you know? I imagine every entrepreneur running their own agency at some point hits a roadblock they don’t know how to surmount. We all do. Running an agency that is growing quickly is particularly difficult because the speed of growth adds to the layers of complexity you already feel when trying to grow. Here are 3 reasons that will help you know when you need objective growth consulting: 1. The business is different now. The saying is true, “what […]

The word of the day is PREFRONTAL CORTEX. Understanding “the stage” part of your brain will help you in your work. Certain types of thinking (brain work) should be batched together! Word of the Day: Prefrontal Cortex (Part 2 of 3) from Blumer CPAs on Vimeo. Consider a relationship with us! The first step is completing this form.

Today’s word of the day is AMYGDALA. The brain is fascinating. Learn about the amygdala and how you can work WITH your emotions. Word of the Day: Amygdala (Part 1 of 3) from Blumer CPAs on Vimeo. Consider a relationship with us! The first step is completing this form.

Today’s word of the day is RESPONSIBILITY. When everyone owns their part and takes responsibility for it, you can have healthy working relationships. Word of the Day: Responsibility from Blumer CPAs on Vimeo. Consider a relationship with us! The first step is completing this form.