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Word of the Day: Risk from Blumer CPAs on Vimeo. Transcript: It is word of the day where we pick a word and we tell you what it means to help you run your creative services company better and what is today’s word? It is risk. And if I were to define or ask you to define the word risk… I don’t know, many definitions. People might say doing something crazy, and that’s not what it is actually. I can’t believe we’ve never talked about this on word of the day. Risk is such a huge core foundational part of something you have to […]

Word of the Day: Energy from Blumer CPAs on Vimeo. Transcript: It is Word of the Day. And what we do on Word of the Day is we pick one word, and we describe how that can help you strategically in your agency to grow. Today’s Word of the Day is energy. So a lot of times we talk about putting an effort in or time in, but energy is a key concept I’ve read about in a book recently. I want to read you a quote from an HBR, Harvard Business Review article. Here’s what it said, “Energy,” and it’s describing energy, “Energy […]

Word of the Day: Maturity from Blumer CPAs on Vimeo. TRANSCRIPT: Hey, hey, it’s Word of the Day where we take a word, we pick a word, sometimes a phrase, and we say how that applies to the strategy of growing a services company. Today’s word is maturity. Maturity is something entrepreneurs should always be doing. That’s the job of an entrepreneur, mature. You should be maturing and growing. Well, what is maturity? Well, I thought about that because I’ve matured so much in the past five years. I’ve grown personally to learn a lot about what it means to […]

Word of the Day: Leverage from Blumer CPAs on Vimeo. Transcript: My partner and I were working the other day on our relationship, actually, our partnership relationship, and what we get off the page, she was talking about we can’t leverage our relationship. And that makes a lot of sense. Today’s word of the day is leverage, and leverage has a lot to do with any kind of creative services business. If you have a big team and that team grows, then you make a leadership team, and that leadership team has different levels of knowledge and then the owners […]

Word of the Day: Perspective from Blumer CPAs on Vimeo. Transcript: It’s Word Of The Day. This is class time people. We’re going to take a word and we’re going to talk about strategically how this can change you and your business and this word is perspective. Have you ever heard somebody say, hey, you need to travel the world. That’ll change your life, change how you do business. I’ve heard that all the time and actually my partner and I were meeting with somebody recently and they talked about some travels they had done to South Africa and how […]

Word of the Day: Inefficiency from Blumer CPAs on Vimeo. Transcript: Word of the day class. This word is a big word, fits on the screen, does it? It does. Inefficiency. Inefficiency is part of life. Now we’re all trying to be efficient. There ain’t nothing wrong with that, right? But sometimes client service, human to human care is really inefficient stuff. Keep that in mind. If you’re in a creative services business, you serve humans and you do it with humans on your team. It’s a whole bunch of humans, and anytime you have humans in your life, you’ve […]

Word of the Day: Details from Blumer CPAs on Vimeo. Transcript: It’s word of the day. We pick a word and we talk about the strategy around that word. And this word is details, and it’s amazing all of the great things embedded in details. So when you talk about planning, you’re looking to the future, you’re talking about how to make the future what you want it to be, and this big enormous plan is a wonderful thing. A lot of times we do that at the turn of a year, right? That’s just kind of where our minds go. But really where […]

Word of the Day: Exit from Blumer CPAs on Vimeo. TRANSCRIPT: Word of the day, these are videos where we pick a word and we’re just going to help you be strategic about what that word may be, and this one is exit. Why might I use the word exit? Well, we’re at the year end. We’ve just gone through the year end, and that’s the time when we do a lot of renewals with clients, and renewals are a great time for us to assess who we are as valuable to the client and it really puts us in the lives of the […]

Word of the Day: Strategic from Blumer CPAs on Vimeo. Transcript: It’s Word of the Day, and on Word of the Day we pick one word. Sometimes it’s a phrase, we throw you off, it’s a phrase. And today’s word is strategic. You know what another word for strategic is, is intention or a purpose. That’s what that means. Strategic is being purposeful. Strategic is being intentional. Strategic is doing things on purpose. That’s all strategic means. If you’re doing things on purpose, what that normally means is strategic is about the future, so strategy is a forward-looking thing. Strategy is taking the courage […]

Word of the Day: Market from Blumer CPAs on Vimeo. TRANSCRIPT: It is Word Of The Day, where we pick a day and we strategically tell you what that word means. Today’s word is market. What does market mean? Market is the thing you’re serving. Right? So, you have a company. You have a company within … like you own it. Right? You own what it sells, what it prices, what it does, how it leads teams, just this little pocket of something you own. Well, it’s got to have a value. So, the justification of any business being in existence is that a […]