Resources

Word of the Day: Leverage from Blumer CPAs on Vimeo. Transcript: My partner and I were working the other day on our relationship, actually, our partnership relationship, and what we get off the page, she was talking about we can’t leverage our relationship. And that makes a lot of sense. Today’s word of the day is leverage, and leverage has a lot to do with any kind of creative services business. If you have a big team and that team grows, then you make a leadership team, and that leadership team has different levels of knowledge and then the owners […]

Word of the Day: Perspective from Blumer CPAs on Vimeo. Transcript: It’s Word Of The Day. This is class time people. We’re going to take a word and we’re going to talk about strategically how this can change you and your business and this word is perspective. Have you ever heard somebody say, hey, you need to travel the world. That’ll change your life, change how you do business. I’ve heard that all the time and actually my partner and I were meeting with somebody recently and they talked about some travels they had done to South Africa and how […]

Word of the Day: Inefficiency from Blumer CPAs on Vimeo. Transcript: Word of the day class. This word is a big word, fits on the screen, does it? It does. Inefficiency. Inefficiency is part of life. Now we’re all trying to be efficient. There ain’t nothing wrong with that, right? But sometimes client service, human to human care is really inefficient stuff. Keep that in mind. If you’re in a creative services business, you serve humans and you do it with humans on your team. It’s a whole bunch of humans, and anytime you have humans in your life, you’ve […]

Word of the Day: Details from Blumer CPAs on Vimeo. Transcript: It’s word of the day. We pick a word and we talk about the strategy around that word. And this word is details, and it’s amazing all of the great things embedded in details. So when you talk about planning, you’re looking to the future, you’re talking about how to make the future what you want it to be, and this big enormous plan is a wonderful thing. A lot of times we do that at the turn of a year, right? That’s just kind of where our minds go. But really where […]

Word of the Day: Exit from Blumer CPAs on Vimeo. TRANSCRIPT: Word of the day, these are videos where we pick a word and we’re just going to help you be strategic about what that word may be, and this one is exit. Why might I use the word exit? Well, we’re at the year end. We’ve just gone through the year end, and that’s the time when we do a lot of renewals with clients, and renewals are a great time for us to assess who we are as valuable to the client and it really puts us in the lives of the […]

Word of the Day: Strategic from Blumer CPAs on Vimeo. Transcript: It’s Word of the Day, and on Word of the Day we pick one word. Sometimes it’s a phrase, we throw you off, it’s a phrase. And today’s word is strategic. You know what another word for strategic is, is intention or a purpose. That’s what that means. Strategic is being purposeful. Strategic is being intentional. Strategic is doing things on purpose. That’s all strategic means. If you’re doing things on purpose, what that normally means is strategic is about the future, so strategy is a forward-looking thing. Strategy is taking the courage […]

Word of the Day: Market from Blumer CPAs on Vimeo. TRANSCRIPT: It is Word Of The Day, where we pick a day and we strategically tell you what that word means. Today’s word is market. What does market mean? Market is the thing you’re serving. Right? So, you have a company. You have a company within … like you own it. Right? You own what it sells, what it prices, what it does, how it leads teams, just this little pocket of something you own. Well, it’s got to have a value. So, the justification of any business being in existence is that a […]

Word of the Day: Cash from Blumer CPAs on Vimeo. TRANSCRIPT: It is word of the day. And you know what we do as a firm, we handle all the financial aspects of agencies that are growing. We want to keep all of their accounting in line. We want to help them report on things and that’s because of today’s word of the day, which is cash. Cash. Cash is just a result of an indicator of the value that you are to the market that you serve. It’s the price you’re willing to or able to put on the things you do for […]