Resources

Word of the Day: Presenting from Blumer CPAs on Vimeo. Video Transcript: It’s word of the day. And if you’ve been in any kind of counseling or therapy type situation or coaching situation, you may know the difference between presenting and root issues. And when we do consulting work with agencies, a lot of times we’re trying to vet out the things they bring to us as the problems in their business as to what is a presenting issue, that is a second or third order problem caused by another issue, which is a root issue. So what we’re always trying to do in […]

Word of the Day: Dual Minded from Blumer CPAs on Vimeo. Video Transcript: Hey hey it’s Word of the Day where we pick a word, or a phrase and we talk about how it affects us as we run our agencies and our businesses. And I have a books, Principles by Ray Dalio. This is a great book. And he highlighted something called dual mindedness. And it’s about integrity. He defines integrity, let me read what he says. He says, “Integrity comes from the Latin word integritas, meaning one or whole. People who are one way on the inside and another way on the […]

Word of the Day – Website from Blumer CPAs on Vimeo. Video Transcript: Today’s word of the day is website. We’ve had agencies come to us and actually they don’t really have much of a website. We’ve seen a start-up agency that’s killing it, and they don’t even have a website. They may have a placeholder URL and it’s like, how can a company be killing it if they don’t have a website? I guess that makes us understand that a website is not the thing that grows your company. A website is great, it’s a tool and it displays to the world what […]

Word of the Day – Alignment from Blumer CPAs on Vimeo. Video Transcript: So it’s word of the day and today’s word is alignment, and this word is basically trying to find a client that is aligned with you. So we’re not searching for clients, right? We’re searching for alignment, we’re searching for the right clients, not clients. And this is so key. It’s basically, this is the front door to your company and when your front door is nailed shut, so to speak, and you have to open it and you have to peek out and it takes a lot of time. There’s […]

Video Transcript:  Hey, hey, it’s Word of the Day. Jason Blumer here with a little bit of education on the strategy around running your agency in a better way, and so we do Word of the Day, and today’s Word of the Day is networking. It’s something that we all do initially when we start our companies. We’re trying to meet people and get new clients, but you know what, it’s something that falls away, and does for me too, falls away. When we get busy, and we start finding clients, and we’re doing a lot of work ongoing, networking […]

Word of the Day – Data from Blumer CPAs on Vimeo. Transcript: It is Word of the Day. This is where we use a word and we pinpoint some strategy to help you grow your company. The word of the day today is data. This is a popular thing lately, right? Measurement, scoring, score cards, data. These are the things you want to build dashboards to put a lot of stuff on it to help you run your business better, and data is really, really cool. But we have to remember what data is. It is a small subset of the truth. It’s a […]

Word of the Day: Emotions from Blumer CPAs on Vimeo. Transcript: It’s time for word of the day where we strategically help you run your firm. Today we’re going to talk about entrepreneurs, those special people running these creative companies. One thing they have to deal with a lot is their emotions, and that’s the word for today. The thing about emotions is that they are real. You feel them, but it doesn’t mean they reflect the truth. And that is so hard. So we do a lot of coaching and consulting with creative business owners, helping them gain clarity. Of course, the opposite […]

Word of the Day: Roles from Blumer CPAs on Vimeo. Transcript: It is Word of the Day, where we teach a strategic concept to help you run your agency or your creative service business better. And we use a word, and today’s word is roles. Roles are, they’re like a definition of who you are in a company. And it’s so important to define roles. So job descriptions are one way to define roles. Job titles, that’s another way to define roles. A job title is basically a summary of a job description, right? But the job title is more of the branding of […]

Word of the Day: Polar from Blumer CPAs on Vimeo. Transcript: It is Word of the Day to teach strategically using one word some things that will help you run your business better. I was reading an article not long ago that talked about what the brain does in the face of stressful, urgent decisions that need to be made, and you know what the brain does? It goes polar. It goes polar. It goes to extremes, and that’s something you want to avoid. This article talked through the fact that the brain automatically responds impulsively under stress so if you’ve got situations that […]

Word of the Day: Choices from Blumer CPAs on Vimeo. Transcript: It is Word of the Day. At Blumer CPAs, we want to give you some strategy around running your creative agency better, so we pick a word and we talk about it. Today’s word is ‘choices,’ and choices, basically, decisions and choices they’re hard to go through, and they’re something leaders have to do all the time, they’re always making and picking between different types of choices. We just want you to know that there can be something called ‘choice fatigue.’ There could be so many choices coming at you all the time […]