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Word of the Day: Roles from Blumer CPAs on Vimeo. Transcript: It is Word of the Day, where we teach a strategic concept to help you run your agency or your creative service business better. And we use a word, and today’s word is roles. Roles are, they’re like a definition of who you are in a company. And it’s so important to define roles. So job descriptions are one way to define roles. Job titles, that’s another way to define roles. A job title is basically a summary of a job description, right? But the job title is more of the branding of […]

Word of the Day: Polar from Blumer CPAs on Vimeo. Transcript: It is Word of the Day to teach strategically using one word some things that will help you run your business better. I was reading an article not long ago that talked about what the brain does in the face of stressful, urgent decisions that need to be made, and you know what the brain does? It goes polar. It goes polar. It goes to extremes, and that’s something you want to avoid. This article talked through the fact that the brain automatically responds impulsively under stress so if you’ve got situations that […]

Word of the Day: Choices from Blumer CPAs on Vimeo. Transcript: It is Word of the Day. At Blumer CPAs, we want to give you some strategy around running your creative agency better, so we pick a word and we talk about it. Today’s word is ‘choices,’ and choices, basically, decisions and choices they’re hard to go through, and they’re something leaders have to do all the time, they’re always making and picking between different types of choices. We just want you to know that there can be something called ‘choice fatigue.’ There could be so many choices coming at you all the time […]

Word of the Day: Restraint from Blumer CPAs on Vimeo. Transcript: Word of the day, class. This word of the day is a weird word, restraint. Entrepreneurs love to talk about freedom. They love to talk about freedom, run your own business, be free, but entrepreneurs are particular kinds of people. Often, when you feed them piles of what they would call freedom, which means no guidance, that’s what they want, do what you want, do whatever you want, and whenever you want, that actually is the thing that hurts them in serious ways. Long-term entrepreneurs can tell you that that’s true. The gift […]

Word of the Day: Commitment from Blumer CPAs on Vimeo. Transcript: I want to talk to you in Word of the Day today about a big word, it’s about an article I wrote not along ago about my partner and I, Julie, we’re going to commit to running a firm forever. That’s a forever commitment. So, the word of the day is commitment. That’s a long word, so I’ve got to lean over to show you commitment. Commitment is a scary word to some people, but for an entrepreneur, it can be the thing that really changes your mindset and how you build your […]

Word of the Day: Bridge from Blumer CPAs on Vimeo. Transcript: For Word of the Day, I’m going to tell you a little story. I don’t know if you’ve heard of the Tacoma Bridge. They labeled it The Galloping Gertie Bridge. Back in 1940, they built this bridge to span some part of Washington where cars couldn’t get across, and it cut down commutes from two hours to like 15 minutes to get across this certain part of the water. But the bridge was not designed really well back in 1940, and so the bridge would waver like this. Actually, some people would take […]

Word of the Day: Results from Blumer CPAs on Vimeo. Transcript: One thing that makes us valuable as creative business owners is the things we bring our clients that they can’t have had they not hired us, and we get to sell in that way, right? We get to say, “You want to hire us because there’s things that you cannot have if you don’t hire us.” Right? So, sometimes we’re not saying, “Do you want to hire us?” Sometimes we’re saying, “What do you not get by not hiring us?” That’s a better question in sales, and one of those things is results. […]

Word of the Day: Trust from Blumer CPAs on Vimeo. Transcript: It is Word of the Day, and when we talk about Word of the Day, we’re just picking one word, and we’re talking about a little strategy behind that word. You’ve heard the word trust, but I want to talk about trust as a bank. A bank, that’s right. You put trust money in the bank, and you take trust money out of the bank. When you’re working with clients, you don’t know it, but when you’re onboarding them or any kind of interactions with your clients or your team or your vendors […]

As we’ve consulted with many agencies on growth, studied many books on the subject of healthy growth, and written tons of content on agency growth, we’ve come to see some some phases growing agencies go through. As they progress through the various phases of growth, they often run into ‘growth ceilings.’ These are walls or barriers they run into that confuse or stall their growth. Many things can create these ‘ceilings.’ But team growth, team heath, and team sizes are often at the root of the growth ceilings. Let’s look at 3 separate phases of growth and appropriate team models […]

Word of the Day: Marketing from Blumer CPAs on Vimeo. Transcript: Hey class, word of the day. You know you like word of the day. Today’s word of the day is marketing. You know what marketing is? It’s a job. It’s a job with a whole butt load of tasks in it you’ve got to do over and over and over consistently. Now you want to make sure you’re targeting the right people, but marketing is this realm that you may be able to train and teach somebody that’s administrative to do some of this stuff for you. Now marketing, though, can get very […]